USTA Pacific Northwest Sponsorship
If you have questions regarding sponsorship and the USTA Pacific Northwest (USTA/PNW), please contact USTA/PNW Community Marketing Manager Blair Thompson by email at
thompson@pnw.usta.com, or by phone at (503) 520-1877, x 19, toll-free at (877) 791-1308.
1. USTA Pacific Northwest
As one of the USTA’s seventeen geographic Sections, USTA Pacific Northwest promotes, services and administers USTA programs in Oregon, Washington, Alaska, British Columbia and northern Idaho.
The USTA has created innovative and creative programs in its efforts to develop and promote the game of tennis. The USTA Pacific Northwest has achieved many successes in growing tennis throughout the region.
Over 400 dedicated volunteers, exciting tennis programs and events service our 23,000+ members and inspire new tennis players and fans in the Pacific Northwest.
2. Sponsor Benefits
Sponsorship of USTA/PNW programs and events will provide your organization with:
- The opportunity to be affiliated with a prestigious sponsored property.
- The opportunity to showcase your organization and its products or services to a loyal demographic facilitating customer acquisition.
- The opportunity to develop and secure relationships with tennis players, coaches and fans across the Pacific Northwest.
- The option of linking your sponsorship to additional USTA/PNW programs and events and its partners.
3. Sponsorship Benefits
The following is a sampling of potential benefits your organization will receive as a supporter of tennis in the Pacific Northwest. We are always looking for ways to help you meet your promotional goals and encourage your comments and suggestions.
Designations
Sponsorship designations that are available vary depending on the program or event. Designations are valid for the length of the contract agreement.
Promotional Rights
Your organization will have the right to use the agreed upon designation in advertising, promotion and public relations for the length of the contract agreement within the states of Alaska, Washington, Oregon, northern Idaho and British Columbia.
Identification
Your organization will receive prominent exposure by branding your organization’s name and marks in any one or combination of the following:
- Banner placement on tennis courts and/or event area;
- Name and logo on collateral, including: invitations, posters, programs, tickets, event T-shirts or other merchandise;
- Literature, coupons, etc. in player/participant gift bags;
- Advertising in Tennis Times magazine,
- Sponsor links and advertising on the USTA/PNW Web Page;
- Article about the sponsorship in USTA Magazine (Circulation 800,000).
Sales/Sampling Opportunities
Your organization will have the opportunity to have an on-site exhibit during the event to distribute samples or information about your product or service. Samples or literature may also be placed in player/participant gift bags. Whenever possible, the USTA/PNW will permit your organization to sell your product or services to participants.
Personal Appearances with Athletes
Your organization will have the opportunity to meet, play and be photographed with participating athletes/players.
Public Relations Support
Your organization will receive public relations support from USTA Pacific Northwest. Support will include:
1. Distribution of press releases to all area media, USTA/PNW Member Organizations (approx. 240) and other suited entities;
2. Your organization may have access to the USTA Pacific Northwest Section’s mailing list one time during this agreement.
3. Your organization may include a designated number of questions in the event survey.
4. Your organization will receive an agreed number of P.A. announcements during the event.
Special Events
Your organization will have the option to co-sponsor any special event(s) held in conjunction with your sponsored program or event. Such additional special events may include kids carnivals, player parties, Pro-Ams or clinics.
Awards Presentation Opportunities
Your organization will have the right to have a representative present awards to players and volunteers.
Association Admission
Your organization may have access to tickets at the U.S. Open in Flushing Meadows, NY. As a sponsor of the USTA/PNW, your organization will receive VIP packages to the USTA/Pacific Northwest Annual General Meeting.
Discounts for Company Employees
Employees of your organization may purchase advance tickets to the event at a discount. Your employees will receive a discount off the price of event merchandise.
Tax Deductible Sponsorship
The USTA Pacific Northwest is a tax exempt under Section 501(c)(3) of the Internal Revenue Service. Under this exempt status, your cash and donation will be tax deductible.
A formal Tax Exempt 501(c)(3) letter can be obtained upon request.
4. USTA/PNW Demographics
The USTA/PNW program participants are health conscious consumers. Our members are very diverse; crossing all ages, race and socio-economic backgrounds. Tennis players are known for their loyalty towards supporters of the sport.
Gender:
51% Female
49% Male
Age:
19% Under 25
41% 45-64
32% 25-44
7% 65+
Education:
24% College Graduates
4% Doctorate
23% Masters Graduates
16% Attended college
12% Post Graduate
Income:
6% $25,000 or less
25% $50,000-74,999
10% $25,000-34,999
21% $75,000-99,999
11% $35,000-49,999
27% $100,000+
Marital Status:
64% Married
6% Divorced/Sep.
29% Single
1% Widowed
Family:
51% One or more children under 18 at home
49% No children living at home
Residence:
74% Home owners
10% Home renters
9% Rent apartments
Activities:
Tennis (75% play more than once/week)
Running/jogging
Golf
Skiing
Cycling
Basketball
Weight Lifting
5. USTA/PNW Programs, Events and Audience
USTA Tennis Programs and Events for Youth
|
PROGRAM TITLE
|
REACH
|
|
USTA School Tennis
|
Elementary and Jr. High/
Middle school children
|
|
After School Tennis
|
Elementary and Jr. High/
Middle school children
|
|
National Junior Tennis
League (NJTL)
|
Elementary through High
School children
|
|
USTA Jr. Team Tennis
|
Ages 6-18
|
|
USTA Jr. Team Tennis Sectional Play-Offs
|
Ages 6-18
|
|
Junior Player Development-
Area Training Centers
|
Ages 12-14
|
|
Junior Championship
Summer Sectional Tournament
|
Ages 12-18
|
USTA Tennis Programs and Events for Adults
|
PROGRAM TITLE
|
REACH
|
|
USTA Tennis on Campus
|
Ages 18-25
|
|
USTA League Tennis |
Ages 19+
|
|
USTA Senior League Tennis
|
Ages 50+
|
|
USTA Super Senior League Tennis
|
Ages 60+
|
|
USTA Mixed Doubles League Tennis
|
Ages 19+
|
USTA Tennis Programs and Events
|
Tennis Fest
|
Ages 12+
|
|
May Tennis Month
|
Ages 5+
|
|
USTA/PNW Circuit Tournaments
|
Ages 18+
|
|
USTA Wheelchair Tennis |
Ages 5+
|